Abstract Review

Throughout the project, the aim is to create mission based businesses, (opposed to business based businesses) who value the concept of holistic sustainability in considering the People and the Planet along with their Profit. Sustainability is measured in terms of good or bad, with a sustainable business classed as one who has ‘no adverse negative impact’. The book World Changing states ‘no societal force other than business is capable of delivering the magnitude of economic change we need in the limited time we have.’ For this reason, the project focusses on the sustainability of small businesses, who make up approximately 98% of all business, using Geelong as an example as there is a large concentration of SME’s.